Let your research results guide you…
as you gain clarity on your customers and target groups. What drivers change their behaviour and attitudes? How do the ways in which people feel, think, and act influence your marketing and sales approach?
Scope
Most situations allow for a variety of approaches. Here are the topics, tools, and techniques we use to advise and support you.
- Consumer Insight into Action
- Target Audience & Segmentation
- Customer Experience
- Change & Transformation
- Project Management
Consumer Insight into Action
Applying Brand, Communication, and Product Research
We can help you:
- clarify goals
- review existing knowledge
- create precise research briefings
- select the best research approaches and partners
- present findings to bring about action
- set effective measures in motion
Tools & Techniques
Briefing checklist
Task clarification &
research interests
Agencies
Pitch &
guidance
Stakeholder management
Cultivating relationships &
resolving conflicts
Reporting framework
Decision-orientated &
action-driving
PowerPoint
Presentation &
documentation
Infographics & videos
Communication;
inspiration
Action plans
Success criteria &
priorities
Workshops
In-person &
online
Target Audience & Segmentation
Identifying Target Groups and Designing Marketing Activities
Develop a deep understanding of your target groups…
and identify similarities and differences among those who buy and use your products and services. What features, needs, and behaviours of your target group can you best serve and address?
We can help you:
- clarify goals
- leverage assumptions and existing knowledge
- create a focussed research briefing
- select the best approaches and agency partners
- bring your target groups to life
- recommend initial adjustments to your measures
Tools & Techniques
Strategic insight system
Commercial &
context-based
Briefing checklist
Task clarification &
research interests
Agencies
Pitch &
guidance
Stakeholder management
Cultivating relationships &
resolving conflicts
Personas
Characteristic &
appealing
Segment profile
Characteristics & needs;
attitudes & behaviour
Infographics & videos
Communication;
inspiration
Workshops
Cross-functional;
deep-dive
Customer Experience
Boosting Customer Experience and Increasing Loyalty
Put yourself in the shoes of your customers…
while evaluating how the customer experience influences loyalty. What positive and negative impressions stick, and how can you make sure nobody is disappointed with your shops, products or services?
We can help you:
- leverage existing knowledge
- define potential for improvement
- create project briefings
- select the approach and, if necessary, the agency partner
- activate various stakeholder groups
- test initial measure adjustments
Tools & Techniques
Strategic insight system
Commercial &
context-based
Personas
Characteristic &
appealing
Customer journeys
Events &
experiences
Project plans
Participants;
time & budget
A/B tests
URL/online;
IRL/real life
Success measurement
Assessment criteria;
KPIs
Infographics & videos
Communication;
inspiration
Workshops
Operational focus topics,
strategic alignment
Change & Transformation
From Data Provider to Strategic Advisor
As an insight lead, you can offer your internal clients…
the right findings and recommendations. How do you organise yourself, your team, and your agency network, to create added value for operational and strategic decisions?
Advice on:
- realignment of the insights function
- review of internal client requirements
- organisatorischen Veränderungen
- make-or-buy decisions
- transition of the scope of functions
- new and complex research fields
Tools & Techniques
Strategic insight system
Commercial &
context-based
Insight maturity level model
Tactical research;
strategic competitive edge
Target/actual assessment
Self-perception vs.
internal clients
Coaching & training
Individual &
team development
Agentur-Portfolio
Forschungspartner;
Business Partner
Briefing checklist
Task clarification &
research interests
Workshops
In-person &
online
Case studies
Internal &
external
Project Management
Defining and Accomplishing Project Targets
Optimise your time and budget resources…
to implement your project within the desired quality framework. Which important success parameters can you focus on to reach your goal?
We can help you:
- define the outcomes to be achieved and the decisions to be made
- develop briefing and selection criteria
- develop project plans and tools
- allocate tasks and quality control delivery objects
- mediate between (internal and external) stakeholders
- manage bottlenecks and risks
Tools & Techniques
Briefing checklist
Task clarification &
research interests
RACI model
Roles &
responsibilities
Project plans
Participants;
time & budget
Risk analysis
Prioritisation &
corrective measures
Research tools
Questionnaires & guidelines;
stimulus material
Stakeholder management
Cultivating relationships &
resolving conflicts
Reports
Project progress &
risk assessment
Success measurement
Assessment criteria;
KPIs
